Her first store opened its doors in 2010, followed by a location in Bermuda. Janice Fredricks, the founder of The Retail Genius, has made it her mission to help other black owners open their stores right way. Stores like BPloished Beauty Supply in Arlington, Texas recently launched last year with hopes of additional additions locations. We all know there is no shortage of women who want to purchase hair and beauty products however, expansion into additional stores can only happen with the initial support first. If you want to see more black-owned beauty supply stores in your area, start by supporting the ones that currently exist. Help Support Expansion of Additional Stores If you want something, speak up and let your local store owner know. However, more support and shopping at these stores will in return help the store owner know what to purchase. Unfortunately, there is a possibility your local black-owned beauty supply store will not be able to compete on price alone for a few reasons.ġ) The in-store demand isn’t there for them to purchase hundreds of products at a time.Ģ) They might not be able to obtain certain distribution accounts due to limited access – weaves especially. However lower costs are available when stores buy more products in bulk. Why shop here when “ABC Beauty Supply” has the same product for a dollar less around the corner? Yes, I get it.
The #1 complaint I hear from women about black-owned beauty supply stores is the costs are too high. As a result, your support at these stores could be the difference in another small business getting off of their feet. Most of the time, black-owned beauty supply stores are the first stores to offer in-store distribution for up and coming brands. Several natural hair care brands launched in small, black-owned beauty supply stores before reaching the shelves of Sally’s, Wal-Mart, or Target. Launching Pad for Other Black-Owned Beauty Brands & Small Businessesīlack-owned beauty supply stores also support tons of other small businesses. Your chances for a more personal shopping experience increases by shopping at a black-owned beauty supply store. No one wants to feel like someone is just trying to make a sale without any regard to your concerns or wants. Specifically, with hair care, it is a great feeling to be able to talk to someone who knows your hair struggles and can recommend a product based on personal experience. There is nothing better than going into a store and speaking to someone who understands your needs.
So, here are 4 reasons you should start supporting black-owned beauty supply stores and where you can find them in your state.Ĥ Reasons to Support Black-Owned Beauty Supply Stores 1. Better Customer Experience The most obvious reason was not a surprise. Higher prices and product variety were the top reasons. If the two scenarios above aren’t enough reason to start supporting beauty supply stores owned by us, I don’t know what more is needed to convince you.Ī few days later, I came across a Facebook post discussing why some black women choose not to shop at other black-owned beauty supply stores. Immediately, the Charlotte community started to boycott the store. A purchase worth $2, caused this man to kick and choke her while another worker helped take the alleged thief down.Īlthough further video has surfaced insisting the customer was stealing, the whole event was disturbing, to say the least. In addition, footage leaked years ago of a Korean store owner in Charlotte, NC placing a chokehold on an African-American woman for allegedly stealing a pair of false eyelashes. These numbers have probably grown since the last time I read this stat about 2 years ago but I wouldn’t be surprised if it didn’t. Although African-Americans purchase 9 times more beauty and grooming products than any other ethnic group, we represent about 1% of the beauty supply store market share. Black owned beauty supply stores are outnumbered.
0 kommentar(er)
